What Are Backlinks and Why Are They Important?


Did you know the websites that rank #1 on Google have about 3.8x more backlinks that the rest of the other top 10 sites on the Search Results? (thrivemyway,2022) Also the vast majority of SEO(Search Engine Optimization) experts, believe that backlinks are an integral part of Search Engine ranking.

Backlinks also known as inbound links or incoming links are one of the most important factors influencing how well your website ranks in Google. They’re essentially votes from other websites telling Google “this content is valuable, credible, and useful.”

By having more of these “votes”, you rank more for target keywords , gain Domain Authority and organic traffic on Google.  For example, if you write a blog post about how to fix a leaky faucet, and your friend shares it on Facebook, that’s a vote. Your friend’s friends might see it too, and those people could vote for you.This explains why it’s so important to build high quality links.

But what exactly is a link? And how do you go about building them? Let’s take a look.

You need a linkable asset for starters.

So what do we mean by “linkable?” Well, let’s say you wrote a really cool article about how to build a WordPress website. You might write a few paragraphs describing your process and include some screenshots of the final product. That’s pretty much it. But now you want to turn this into a linkable asset, right? How do you go about doing that?

Well, here are a couple of ways you can make your article linkable:

  1. Include a video tutorial
  2. Add a downloadable PDF guide
  3. Write a step-by-step walk-through
  4. Add infographics

Types of backlinks

There are two types of links: “nofollow”, and “dofollow”. Dofollow links pass authority to the linked site; nofollow links do not. So, if you’re linking out to another site, make sure the link passes authority.

Tips to Earn Backlinks

Link roundups are one of the best ways to build backlinks without having to write original content. They work because there are plenty of sites that post similar content, and they’ll likely include a link back to your site.

The basic idea behind the link roundup is simple: Find a list of blogs related to yours, find the most popular articles on those blogs, and use those as sources to link to. Then, just sit back and wait for the traffic to roll in.

There are many different types of link roundups, including industry-specific ones, niche-specific ones, and even topic-specific ones. You can learn how to do it yourself here.

The Moving Man Method

This is a way for you to replace outdated websites with your link. You may be wondering why this is effective. You can read more about the promising results The Moving Method gets by reading this article.

Broken Link Building Strategy

The Broken Link Building Strategy is effective because it combines the power of both broken link building and moving man strategies. When done correctly, it can generate thousands of high-quality backlinks.

The first step is to find pages with broken links. If you’re in the fitness industry, you might start by searching Google for terms like “broken link,” “404 error,” or “unavailable.” You’ll see lots of pages come up with broken links. These are great resources because they show you where to go next.

Once you’ve found those pages with broken links, you can use them to create high-quality content around the topic. For example, let’s say you found a blog post about a specific exercise routine. Instead of writing a whole article about that particular workout, why not write a short guide that teaches readers how to do that move correctly? Then include a link to the original blog post in case anyone wants to read it.

Guest Posting

Although this may seem a little irrelevant these days, guest posts are still very much practical. Essentially, guest blogging is another way to say that you are writing blogs for others. The blogs which are good to write on are the ones that rank highly in their authority. You can also see this as a way to build key relationships with other bloggers and gain reputation in the industry. Also, don’t just go for the ones that make the big name, sometimes those blogs that don’t get too much popularity are valuable too.

Send A Customer Testimonial

How this works is you send a testimonial to a company via email, social media, or text message. They use the information to build up a profile about you and include a link to your site. When someone searches for something similar to what you had to say, they see your name pop up in a box along with some of your best stuff. This makes you look more trustworthy because people know you actually exist.

Get someone to review your product

Find blogs that post similar content to yours and contact those and see if they’re willing to review your product on their site. Offer to send them a sample piece of your product and feature them on one of your posts in return. If you do reach out to them, don’t forget to include a link to your site too. Although you may not get instant traffic, you do earn a couple of backlinks this way.

Reclaim your links

Link reclamation is simple: Find mentions of your company that isn’t linking to your site. Then, take the proactive action by reaching out to the specific person to link to your site.

Look at your competitors

Another strategy of building backlink is to look at your competitors and see where their links go by using tools like AHREFS to see where the backlink profile of the domain looks good. You can check out what type of links are coming into the competitors website and then from there, you can either write guest articles for the relevant websites or reach out to the influencers to mention you in their social media.

Final thoughts

Backlinks are one of the most effective ways to improve your rankings, especially if you don’t have much traffic coming in organically. But there are many different types of backlinks, and some are better than others.

If you want more advice on link-building opportunities and want to rank higher on Google, then contact us. Our team at ThaiSEOLinks is well-versed in understanding Google’s search engine algorithms and we can analyze your referral traffic using tools such as google analytics and more to improve your SEO strategies.

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