A Complete Guide to Effective Link Building


There is a satisfaction that comes from having your website rank at the top, especially after directing so much energy building the site. The good news is that this satisfaction is achievable through link building.

Link building is a fundamental strategy to maintain your business’ relevance on the web by ranking high. It’s an important search engine optimization that works by linking to quality sites to improve your website ranking. The more you link to quality websites, the more chances for your website to rank. In this guide, we will go through some link-building strategies and approaches to get desired results.

What Is Link Building?

Connection is essential both in the offline and online world. When authority people, or in this case, authority sites, link to your page often, you will get more respect in the industry.

Link building works by having other websites to link to your own. It involves strengthening your presence and gaining authority in your niche by acquiring quality hyperlinks from other websites to your websites. The keyword to note here is quality; quality because the goal is to increase your web ranking and visibility.

Why Is Link Building Important?

Link building is an endorsement of your content/brand. How? High-quality link building tells Google that you are a good source of information and that your content is valuable to users. Therefore, the more quality websites endorse your page, the better the ranking.  In fact, a SEMrush link building survey showed that the more backlinks a website has, the higher its ranking.

When executed correctly, your website gets to have higher organic rankings, increased leads and sales. For links to help your SEO, they should be:

  • Helpful:

Getting websites to link to just any of your content isn’t the goal of your link-building SEO. Instead, ensure that they are linking to relevant articles and content.

  • Natural:

Links should be placed editorially and should flow with the article. It shouldn’t be forced or out of place in the article.

  • Authoritative & Relevant:

For link building to significantly impact your ranking, you need links from authoritative pages relevant to your content and niche.

Link Building Strategies For SEO In 2021

Link Building has managed to stand the test of time as one of the top factors in Google’s PageRank Algorithm. Instead of simply analyzing the content of a page, Google looks at how many other sites are linked to that page.

Here are some tips and tricks to improve your link building strategies;

1.      Use Anchor Text

You have likely come across some text highlighted in blue or another visible color so that when you click on it, it gets you to another page. That is an anchor text. It involves inserting links into texts so that they are clickable. You can strategically link to other existing pages on your website by using “keyword rich” anchor text.

2.      Broken Link Building

There are times when you will click on a link on a site, and it appears to be broken. It may say something like ‘page doesn’t exist.’ This could be a chance for you to replace the broken link with yours. Just find content and pages related to yours; if they have broken links, request the site owner replace them with your new URL. You can use tools like Screaming Frog to find pages with broken links.

3.      Guest Blogging

Guest blogging involves writing content for relevant sites in your niche to increase your exposure. It’s a win-win situation. In a recent survey, many website owners confirmed that guest blogging is their most preferred link-building technique. Therefore, start by researching sites that accept guest blogging in your niche and pitch great content to them.

4.     Develop Relationships with Niche Websites

Another strategy for effective link building is by developing relationships with other niche websites. Consider guest blogging, creating round-up posts, working with influencers, and linking to other websites. There is a high chance that someone you mentioned on your website would want to mention you too.

5.     Comment on Forums

By commenting actively on forums, you stand a chance to promote your site, get traffic and earn links to authoritative sites. You should start by searching for relevant forums in your industry and drop helpful comments. Also, try to include your links to content relevant to the context of the conversation.

6.     Use The Skyscraper Technique

The skyscraper technique involves searching for quality and high-ranking content in your niche and then publishing a better version on the same topic. Once you have more updated content, you can reach out to websites linked to the original articles and pitch your work to them.

7.     Quality Matters

As emphasized at the beginning of this article, quality is an essential factor in link building. Earning organic links requires maintaining the quality of your site by creating unique content that establishes you as an authority. When you have quality and helpful content, other sites are likely to link to your page.

Bottom Line

Link building, like other digital marketing strategies, requires hard work for a long-term result. So, to become an authority in your niche, invest in link building strategy for SEO, don’t stop creating link-worthy content and follow the tips above for effective results.

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